Employee Motivation at ABC Transport PLC

Institution Affiliation:

Employee motivation at ABC Transport PLC

One of the key aspects of contemporary organizational running ishaving the workforce to give their best in the job. Given this, thereis need to motivate the employees to have a positive attitude towardstheir jobs. This is done through employee motivation. According toDysvik and Kuvaas (2010), employee motivation is a way of directingthe employees in the positive direction for the better productivityas well as better efficiency in the workplace. It is essential toprovide motivation to the employees since, it helps them to build uptheir morals and dignity that further assist them to workproductively. At the same time, Fernandez and Pitts (2011) were ofthe opinion that motivating the employees is the key to improvingtheir overall performance. Various organizations have come up withdifferent ways of motivating their employees. At the same time,researchers have devised strategies, which have been adapted by humanresource departments to achieve the same results. This paper looks atemployee motivation at ABC Transport PLC, a Nigerian bus company.

Aimof research

The aim of this research is to come up with ways of improvingemployee effectiveness and efficiency at ABC Transport PLC. This isby conducting a qualitative and quantitative exploration to come upwith the best employee motivation strategy best suited for thecompany. In the end, the best ways for employee motivation will bediscussed and recommendations given.

Backgroundof study

Thetransport industry is one of the most highly spirited in the serviceindustry (Buelens and Broeck 2007). As such, all the companies areworking to improve their service delivery, as a means to attractingthe customers and having a competitive advantage over their rivals.As such, the companies need to motivate their employees and ensurethat they give their best when they are delivering the services tothe customers. In the bus service business, getting the people to dotheir best work in all circumstance is one of the managers’ mostenduring challenges. This is because deciphering what motivates theemployees in such an environment is increasingly elusive. At the sametime, just as Buelens and Broeck (2007) say, all managers that areattempting to boost their employees’ motivation have to take noteof the various theories and strategies that have been developed byresearchers. For instance, Mintzberg’s management roles is a theorydeveloped to help identify the role of managers in an organization,including motivating the workgroup (Miner, 2008)As such, they willneed to back their strategies with empirical evidence, and keep inmind that a motivated workforce is one where the results are the mainindicator of the success.

ABCTransport PLC was created in 1993 (ABC Transport, 2015). The companyprovides luxury bus services for road transport. The founders of thecompany had in mind creating a bus service, which would provide thesame luxury as air transport. At the same time, the owners wanted torun a modern road transport system in Nigeria, which they wanted toprovide services of international standards. The company’smanagement is highly experienced, and its directors have throughouttime kept the business running with the best standards. However, oneof the main challenges that the company has been facing in the recentpast is the issue of lack of motivation amongst the employees. Thishas led to declining services, which in some cases, leads to thecompany losing even some of its most loyal customers. Additionally,given that the company has extended its reach outside Nigeria,managing the ever-increasing number of employees provides newchallenges to the management. This research will be helpful to thecompany’s management as it looks to adopt new ways of employeemotivation.

Thecompany’s busy schedule might also be a likely source for employeedissatisfaction. According to its official website, apart fromtransporting people, the company also handles Express Cargo(Consolidated Cargo Delivery) (ABC Transport 2015). Through thisservice, the company transports all sorts of cargo, mainly heavy one,across the nation. Given that it delivers on priority basis, theemployees are supposed to be always on alert for any suddenassignments. According to Cunningham and James (2011), havingemployees to deliver whenever they are expected means that they haveto be totally committed to delivering service for the company. Giventhat there are some complaints about delays on delivery from some ofthe company’s clients, it means that there has to be somethingwrong with the way service is delivered at the company. This is astrong indicator of unmotivated employees at the company.

Themain objectives of this research are-

  1. To explain the necessity of employee motivation at ABC Transport plc

  2. To create ways of employee motivation at ABC Transport PLC with the aim of boosting their productivity


Over the last few years, almost all businesses in all industries havehad to deal with the ever-expanding needs that come from theperspective of customer needs and market dynamics (Gary et al. 2004).In order to fulfil this, the businesses have to rely on theefficiency of delivery of their employees. This is because theemployees are the integral part of any organization, and it isnecessary for the companies to ensure that their respective employeesare adequately motivated in order to deliver their best. Nowadays,experts see the issue of employee dissatisfaction as the main causeof their poor work delivery and organizational failure. Therefore,all organizations have to ensure that they avoid pressure coming fromemployee dissatisfaction, which may be negatively affecting theirdelivery.


  • Which factors may be hindering employee motivation at ABC Transport PLC?

  • How can employees at ABC Transport PLC be motivated?

  • How can employee motivation at ABC Transport PLC improve their working culture?


A number of experts have come up with definition of employeemotivation. According to Nohria et al. (2008), employee motivation isa factor that makes an employee of a certain company to workspiritedly towards achieving a certain objective or goal. On the samepoint, Nohria et al. (2008) say that employee motivation is whatcauses an employee to act in a certain way that is leads toattainment of certain goals. There are theories that have beendeveloped to explain employee motivation. These are extrinsicmotivation and intrinsic motivation (Ryan and Deci, 2000). Accordingto Ryan and Deci (2000) and Sansone and Harackiewicz (2000),extrinsic motivations are factors out of the employee’s controlthat compel them to act towards the fulfilment of a certain goal.These come in forms of punishments and rewards, both which aredesigned to direct the employee towards acting in a productivemanner. On the other hand, intrinsic motivations come from within theemployee, and are more natural than extrinsic motivations (Benabouand Tirole 2003).

When employees give their all at the workplace, the company is set toperform highly. According to Graves and Luciano (2010) commented onthe fact that the success of a company lies in the wholeheartedparticipation of the employees at their respective jobs. Theemployees, being the fundamental part of the organization, have to beadequately motivated in order to develop a positive attitude towardsthe job. Additionally, this helps in employee satisfaction,retention, building and success. According to Plantinga et al.(2009), there are a number of ways in which employee motivation canbe achieved at the workplace. All these ways are designed to bringthe best out of the employees and ensure that they give the higheststandards of delivery as possible.

According to Korzynzki (2013) and Kaplan and Norton (2001), employeesare the most important part of any business organization. As such,having motivated employees and retaining them through adequate andefficient inspiration is a move that management have to make in orderto be successful. At the same time, the management has to keep inmind that motivated employees have high performance levels thanunmotivated employees. Catdwallader et al. (2009) are of the ideathat all organizations have to aim at reducing the workload andensuring that all functions are properly coordinated as a means ofcooperation between the employees and the employers. By doing this,productivity is automatically enhanced.

According to Facer et al. (2014), motivation within an organizationcan be achieved through goal revision. He also adds that employeescan get motivated by being provided with an opportunity of learningabout new things at the workplace. In order to use the resources andraw materials that are available at the workplace, the employees haveto be adequately motivated. Manolopoulos (2007) adds on this, sayingthat motivated employees avoid boredom, and are thus most likely tobe more productive.

Zhang and Bartol (2010) speak about the benefits of employeemotivation. According to them, employee motivation is essential forincreased productivity, as well as increased revenue at theorganizations. At the same time, Safiullah (2014) says that the morethe employees are motivated, the more their level of commitment isincreased. Manolopoulos (2007) adds that through employee motivation,trust between the employees and the management is enhanced, meaningthat efficiency is adequately improved. At the same time, motivationimproves communication between the employees, and this in turnimproves commitment towards their responsibilities (Gilley et al.2009 Al-Alawi et al. 2007).

Tan and Mansor agree with this, saying that indeed motivation doesimprove communication between the employees, and this works to thebenefit of all. This is because better communication means that theworking culture will be significantly improved, and as such,misunderstandings between the workers will be decreased. Shultz(2013) speaks about the need to improving the quality of work that isdone by incorporating new ideas in the workplace. He says thatmotivated employees are quick with coming up with new ideas toimprove the quality of work that they do at their respectiveworkstations.


For the purposes of the research, both primary and secondary researchmethods will be employed. Primary research entails collecting rawdata for the first time, which is used by the researcher to studyphenomena and a number of valuables in the research (Bryman 2012Ketchen et al, 2006). Data collected through this method is collectedfor specific purposes. Despite the fact that researchers agree thatthis method is more expensive than secondary research, theinformation collected is more useful and applicable for the purposesof that specific research. For the purposes of this study, surveysand observations will be used as primary research tools. Surveysentail collection of information from the respondents by means ofemail or questionnaires, which are distributed amongst them (Yin2013 Rea and Parker 2012). This helps to reduce travel and otherlogistics costs. At the same time, the primary data collection willinvolve observations.

Secondaryresearch will be used to back up the primary research that will beconducted in the research. Secondary research involves collectingdata from already conducted researches on the same topic (Rugg andPetre 2006). As such, the research will rely on getting informationfrom third party sources. Specifically, there will be reference onthe company’s website, magazine articles about employee motivationand related matters of human resources and other peer reviewedarticles. The importance of secondary research is that it helps theresearcher to compare information and findings from other researchesfor the purposes of producing a reliable report.


According to Rea and Parker (2012), there are a number of waysthrough which data can be collected by use of surveys. The choice ofthe mode of data collection is entirely the researcher’s decision,as there are a number of factors that are taken into consideration.Such factors include the availability of population to be surveyedand that budget of the research. For the purposes of this paper,internet surveys will be deployed. Over the recent past, the use ofthe internet to collect research data has increased significantly,given the ease at which the information can be collected and bestored for appropriate use (Klastrup 2010). Additionally, internetsurveys help the researcher to minimize the cost of the research, asthere is no need to travel to meet the respondents. At the same time,data will be collected by observing the company’s performance andemployee culture through online resources such as the companywebsite.

Therewill be three steps involved in collecting the secondary data. First,the data will be located by reviewing a number of peer-reviewedarticles, books and online sources. The relevance of the data to theresearch objectives will be the first criteria towards selecting theneeded sources. Additionally, the data evaluation involves a lightcritique of the sources identified. Some of the considerations thatwill be applied include evaluation of the theoretical models used,variables, hypothesis, and the sample frame of the particular source.

Reliabilityand validity of research methods

According to Cho and Trent (2013), reliability of a given researchmethod is a measure of the level to which that particular method’sresults can be replicated over a certain period. At the same time,reliable methods produce a correct depiction of the entire studypopulation over time (Connaway and Powell 2010). When similarresearch is conducted and the results are the same, then theinstruments used in research will be declared reliable. At the sametime, Morse et al (2008) say that there is the aspect of theoreticalreliability as regards to research. This is the extent to which ameasure would deliver the same results, regardless of the number oftimes that the research is conducted. For this particular study, atest-test method will be suitable for measuring reliability. On theother hand, Thomas and Magilvy (2011) and Kumar and Phrommmathed(2005) say that the validity of a particular research methodology isan establishment of whether or not the study measures the requireddata. It also guarantees attainment of the study objectives. For thisresearch, validity will be ensured by selection of the rightpopulation.


ABC Transport, (2015) About us, [Online] Available at: &lthttp://www.abctransport.com/about.php&gt [Accessed 7 May 2015]

ABC Transport, (2015) Cargo Transport, [Online] Available at:&lthttp://www.abctransport.com/cargoexpress.php&gt [Accessed 7 May2015]

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