Focus Group

Focusgroup approach culminates the process of using a large spectrum ofemployee or individuals in making decisions. A typical group indecision making agglomerates 10 to 12 people who are brought togetherto discuss a particular issue and postulate recommendations toaddress the problem under consideration. Focus groups are normallyused in the identification of problems, planning, assessment andimplementation. In this case the managers employ the data collectedto make final decisions. Thus, focus groups are used as an initialplatform of coming up with the final decision to be made in anorganization (Hiriyappa, 2009). Just like other formal groups, focusgroups require careful planning, Morgan connotes that the focus groupprocess consists of four basic steps that include planning,recruitment, moderation and analysis and reporting (Nahavandi,Denhardt, Denhardt &amp Aristigueta, 2014).

Focusgroups are majorly used on various instances across the world. Take acase of the decline in the productivity of a company like Samsung inthe market. If the company registers a continued decline in theamount of sales in the market, a committee will be instituted toinvestigate the underlying precepts of its decline in the market. Thecommittee will be encompassing 10-12 members who qualify to be termedas a focus group. In this case the committee will be responsible forcoming up with the findings and the appropriate recommendations thatwill lead to decision making for the company. This is a very goodexample of a focus group (Nahavandi, Denhardt, Denhardt &ampAristigueta, 2014).

Anotherinstance that depicts the role of a focus group is that of the schoolemergency scenario. In this case the school principal will summon allthe top members in each department that will mostly encompass notmore than a total of 12 members. The members will qualify to betermed as a focus group and will come forth with possible solutionsto the impending problem (Nahavandi, Denhardt, Denhardt &ampAristigueta, 2014). Thus, the role of a focus group is importantowing to the massive collaboration of the members and who form thegroup.


Hiriyappa,B. (2009).&nbspOrganizationalbehavior.New Delhi: New Age International.

Nahavandi,A., Denhardt, R., Denhardt, J., &amp Aristigueta, M.(2014).&nbspOrganizationalbehavior.