GLOBAL COMMUNICATION 5
GlobalCommunication and Business Organizations
Globalcommunication is the practice of the communication function at theinternational scene where the process takes place between senders andreceivers in different countries. The need for global communicationhas grown greatly over time because of the globalization process andthe expansion of the business operations into the internationalmarkets. At the same time, global communication has developed to anunavoidable role in the business, political and social fields. Thisessay seeks to explore the role of global communication in thedevelopment of business organizations. Taking the case of IBM, thispaper will explore the methods that organizations use in the globalcommunication function.
Globalcommunication plays a key role in international business by allowingorganizations in different countries to connect and do businessacross borders. Through the communication channels provided by globalcommunication, business organizations explore new markets andmaintain the current markets as a way of expanding their operationsand presence globally(Vasilchenko & Morrish, 2011). Asa result of the communication in the international scene,organizations are able to build business partnerships with othercompanies in different countries. For IBM, electronic media are atthe core of its own global communication, and that of its clients.According to IBM the company uses electronic media to connect withpotential business clients in the international organizations andcustomers (Dam et al, 2008). The company uses its technologicaladvancement to promote its communication function.
Globalcommunication allows organizations to market their products andservices at the global scene through the diverse channels ofinternational messaging. One of the main influential roles of globalcommunication is making the world an available market for anybusiness that can access the channels of communication that handleinternational exchange of information (Forey & Lockwood, 2011).For IBM, the company has embraced the use of social media andinternet platforms to reach its global market. As an IT company, IBMgreatly benefits from the use of social networks in addition to theuse of emails and conventional messaging services. According to IBM,the social networks give the company a more affordable and availableplatform to share information with the world (Dam et al, 2008).
Globalcommunication also plays a central role in the process of globaltransactions, payments and credit transfer. Through communicationconventional channels of emailing and internet platforms,organizations pass information about transactions and payment statusof business deals (Vasilchenko& Morrish, 2011).However, global communication does not transfer funds, but facilitatefinancial institutions to complete business transactions at theglobal level.
Theimpact of global communication on the global business scene is feltthrough the methods used by organizations to communicate globally.One of the most significant methods is the use of IT to createinternal communication networks within the organization. According toVasilchenkoand Morrish (2011),this allows companies to apply the benefits of information technologyin making their communication effectiveness and solve the globalchallenge of geographical dispersion. Moreover, organizations useinternal communication systems to pass instant messages to theirdepartments and subsidiaries located around the world (Forey &Lockwood, 2011).
Inaddition, companies use global communication channels and platformsof social media to distribute their content, some of which is theirlines of business. According to IBM, many organizations use globalbusiness tools to distribute their content, which is beneficial totheir users (Dam et al, 2008). According to Dam et al (2008), his isdone through the use of social media integrations to theircommunication platforms to create integrated communications hubs.Moreover, organizations use the global communication tools to createexpanded brands and promote their business to extend global markets.
Dam,R.V., Nelson, E., & Lozinski, Z. (2008). Thechanging face of communication. IBMGlobal Services, Retrieved From,<http://www.ibm.com/smarterplanet/global/files/nz__en_uk__telecom__gbe03121_usen_socialnetwork.pdf>April 19, 2015
Forey,G., & Lockwood, J. (2011). Globalization,Communication and the Workplace: Talkingacross the World. NewYork: Continuum Publishing
Vasilchenko,E., & Morrish, S. (2011). The Role of Entrepreneurial Networks inthe Exploration and Exploitation of InternationalizationOpportunities by Information and Communication Technology Firms.Journalof International Marketing, 19(4),88-105.