Health Communication



  • Factors that determine credibility in high and low concern settings

Credibilityof public health information can be determined right from the tagline of the campaign. The message stated, has to be factual andcapture the attention of the target group. For instance anti-smokingcampaigns targeting students, using words, “cool” or“cheerleader” in the message would only appeal to very few of theschool population[ CITATION Tim15 l 1033 ].Theinformation may be perceived as credible if it perhaps mentionshealth risks associated with smoking and maybe use school athletes inthe campaign.

  • Effective ways to inform the public about developing public health issues

Healthand behavior are usually shaped by information, communication andtechnology which people interact with. In order to communicate to thepublic emerging public health issues, productive interaction,continual feedback and providing adequate data and evidence of thepresence of certain health concerns, is a sure way of graspingattention of the public. Audience need to be segmented into smallergroups, they will then be presented with objectives appropriate forthem. The right channel for instance internet and communication planneed to be established [ CITATION Tim15 l 1033 ].

  • Importance of working with other partners in disseminating public health information and messages

Itis important for the public health sector to partner with otherbodies so that the public will perceive the information as credible[ CITATION Tim15 l 1033 ].This strategy is important in ensuring that everyperson in communities have been accessed and have the information, asthe partners can help to campaign [ CITATION Tim15 l 1033 ].

  • Ways by which public health messaging needs to change during different phases of a public health event.

Publichealth campaigns need to have a continuum by which the informationcan evolve. First create awareness provide information andknowledge attitude formation and finally create in the audiencebehavioral intentions. [ CITATION Tim15 l 1033 ].


Tinker, T. L. (2015). Recommendations to improve health risk communication: Lessons learned from the U.S public health service. Journal of health communication, 197-217.