Issues in Crowdsourcing Trust

Issuesin Crowdsourcing

Trust

Incrowdsourcing, an organizationtriesas muchas possibleto releaserelevantinformationto thepublicto seektheir opinionandat thesametimeassistthebusinessto achieveits goals.Forthisreason,a considerablelevel of trustis necessaryin orderto protectthebusinessassets. Itis alwaysproblematicto decidetheamountof informationto laybaretote eyesof thepublic.In orderto createanintensecollaboration, thecompanyhas o makethecrowdfeellike partof te wholeproject.Lackof trustputsthecompany’sintellectualrightsin jeopardybecausetheymay be tradedby exploitative members(Brabham 63). Whenconductingsurveyswith unknownpeople,there is noguarantee thatall theparticipantswill adhere to confidentiality orfollowtheguidelines to theletter.Errantmembersmay turnin artificialresults,andthiswould misleadtheobjectiveof thewholeprocess.

Governmentrestrictionandregulation

Dueto theincreaseduseof crowdsourcing in thebusinessworld,itis nowunder theclosewatchof theinstitutionsthat providelawsin thesociety.Thegovernmentcomesin to drawa boundaryto protectthecompaniesandthecommunitymembers.Therestrictionsoutlinesomef theissuesthat cannot be subjectto publiccrowdparticipationespeciallywhentheyare detrimentalto thecountry’seffortof peaceandsecurity.Thesurveyedpointorthetaskcarriedout must be in fullcompliancewith thelaw(Brabham 71).

Customerserviceissues

Withtheincreasednumberof theonline community,peopleshareinformationon differenttopics.Theydiscusstheir shoppinghabits,their preferredbrands,howdifferentitemsworkamong otherthings.By sharingthisinformation,theyreducetheworkload of business’supportstaffwhoanswersquestionsrelatingto theservicesofferedby their ventures.On thesamenote,unsatisfied customerswill giveundesirableinformationregardingtheservicesof a givencompany,andthismay turnsomecustomersaway.Businessventurescan takeadvantageof thisandusethesatisfiedcustomersto reachout to their online acquaintances.Surveyson customersatisfactionwith referenceto theservicestheyreceivefrom variousinstitutionscan leadto theupgrading of theproductsorservices.Theapproachgivesan earlywarningin casethebusinessis not meetingtheneedsof thecustomers(Saxton, Onook, andRajiv 12)

Sustainabilityissues

Crowdsourcingstrategiesthat are marketandcustomerorientedare in a positionto empowerthebusinessandbraceitto faceturmoilin theindustry.Sustainability in businessinvolvestheabilityof theventureto producegoodsandservicesthat meettheneedsof theconsumerswhileat thesametimeempoweritto remainrelevantin theindustry.Through crowdsourcing, usersparticipatein providingviable informationto be usedby theorganizationto meettheir needs.Acontinued actionon feedback keepstheservicesin linewith customers’demands,anditmaintainsa patternof highsales(Saxton, Onook, andRajiv 17). Through thecrowdwisdom,ideasandsuggestionsfrom thepubliccan be usedto comeup with betteritemsandmethodsof deliveryto suittheir generaldesires.Today,a businessthat satisfiesits customersgainsothers through online influence.On theotherhandanybusinessthat disappointsa groupof customerssuffersthewrathof thesamemagnitude.

WorksCited

Brabham,Daren. Crowdsourcing.Cambridge: Mit Press, 2013. Print.

Saxton,Gregory, Onook Oh, and Rajiv Kishore. &quotRules of crowdsourcing:Models, issues, and systems of control.&quot InformationSystems Management30.1 (2013): 2-20. Print.