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Issuesof New Media
Issue1: The advancement in technology in the current time hassignificantly modified how things are done. It has resulted in thegrowth of new media including Facebook, Twitter, You Tube, andInstagram among others. The development of Smartphones has enhancedhow people communicate (Croteau& Hoynes 32).With a great percentage of people owning a Smartphone, the roleplayed by new media in the society has amplified. New media hasresulted in global interconnectedness. People have become moreconnected both locally and internationally. It has enabledsolidifying old relationships while creating new ones. For instance,a person on Facebook or Twitter can be able to make or follow as manypeople as possible (Owen 16). This is something that could not havetaken place in absence of the new media.
Issue2: New media has changed how people communicate. It means improvementin communication, particularly in information diffusion. It hasfacilitated speedy sharing of information in spite of the distance.It implies that people can communicate instantly in spite of thedistance between them, such as between continents. Speedy sharing ofinformation between friends or co-workers means speedy response thus,enhancing the performance of various responsibilities (Logan25).
Issue3: The business world has also been impacted by the new media. Themajority of companies are now advertising and marketing theirproducts within such mediums. This has proven beneficial for mostcorporations, which have been able to reach their target markets moreefficiently. For instance, the majority of users of the new media areyouths (Runge & Co-authors 1281). Therefore, companies dealingwith products targeted for this group highly benefit from usingsocial media. The new media platforms have turned to be one of themost influential drivers used by brands to link to their audiences.Additionally, new media is used by politicians in their politicalcampaigns. Through this, they are able to reach a wider coverage. Itimplies that the face of marketing campaigns both by organizationsand politicians has been changed for the better.
Issue4: The question on whether or not people gain knowledge through thenew media can be considered a personal issue. However, such platformsoffer extensive up-to-date news updates on what is taking placearound the world (Kirkpatrick 28). This helps users to be keptcurrent on ongoing issues. Additionally, users share their ideas onthe platforms, building a body of knowledge for their followers.
Issue5: In spite of the various benefits provided by new media, it hasalso proven detrimental. For instance, Facebook and Twitter haveevidenced to be addicting (Murthy 8). Some have termed them ashabit-forming similar to cigarettes. Some people may be tempted towaste their precious time chatting and sharing with friends. Suchloss of valuable time may result into additional issues. Besides, itis worth noting that time wasted can never be recovered. Some peoplehave taken the step of deactivating their accounts in order toaddress such addictiveness. The kind of engagement and entertainmentoffered by such platforms, particularly YouTube is what makes usersspend most of their time there. Facebook video and chat are othertime consuming aspects. Users can only address this issue by limitingthe time they spend online twitting, facebooking, or watching YouTube videos or movies.
Issue6: According to a survey conducted by The Online Project (TOP), themajority of youths in the Asian region spent much of their time onFacebook. This was followed by Twitter, Instagram, Keek, and Snapchatin that order (Kietzmann & Kristopher 242). Students who spend alot of their time on new media have been evidenced to perform poorlyin school (Kaplan & Haenlein 61). The reason is that they exhaustthe time they are supposed to use for studying on chats or videos. Infact, some students dare use their Smartphones in class while theinstructor is busy lecturing. The question is, how much do suchstudents engage with social media while at home?
Issue7: New media platforms have also been linked with reducedproductivity at work (BBC News par. 6). Some employees waste theprecious time they are supposed to use working on Twitter orFacebook. Such behaviors become extreme when the managers orsupervisors are not around. The question on how such employees servetwo masters at the same time is exhibited by their low productivity.Some companies have even opted to block various sites to make surethat employees are not distracted during their dailyresponsibilities.
Issue8: An organization’s reputation could also be destroyed using thenew media. This can be done either internally or externally. Whensuch news reaches the social sites, they spread too fast in a waythat cannot be rebuilt.
Issue9: Some activities on the media have led to broken relationships.Conflicts between partners have emerged from such sites as Facebook(Mitchell par. 4).Tags and posts posted by users have been employedin divorce procedures.
Issue10: In some cases, individual accounts such as Facebook have beenhacked exposing personal information. It is detrimental as such canbe used in the wrong way. This is so although users are advised toavoid sharing their personal information.
BBCNews. Thepositives and negatives of using social networking sites.2013. http://www.bbc.co.uk/schoolreport/22065333Web. 7 May, 2015.
Croteauand Hoynes. MediaSociety: Industries, Images and Audiences(3rded.). Pine Forge Press: Thousand Oakes, 2003. Print.
KaplanAndreas M., & Haenlein Michael. Users of the world, unite! Thechallenges and opportunities of social media". BusinessHorizons53 (1). 2010, p. 61.
Kietzmann,Jan H & Kristopher Hermkens. Social media? Get serious!Understanding the functional building blocks of social media".BusinessHorizons54: 2011, 241–251.
Kirkpatrick,David. The Facebook Effect:The Real inside Story of Mark Zuckerberg And The World`sFastest-Growing Company.London: Virgin, 2011. Print.
Logan,Robert K. UnderstandingNew Media: Extending Marshall McLuhan.New York: Peter Lang Publishing, 2010. Print.
Mitchell,Bill. “NewMedia” Bring a New Set of Problems.2002.http://www.poynter.org/uncategorized/1734/new-media-bring-a-new-set-of-problems/ Web. 7 May, 2015.
Murthy,Dhiraj. Twitter: Social Communication in the Twitter Age. Cambridge:Polity.2013, pp. 7–8.
Owen,Daniel. New Media and Political Campaigns. In K. K. Jamieson (Ed.).TheOxford Handbook of Political Communication Theory and Research.New York: Oxford University Press, 2011. Print.
Runge,Kristen K. Co-authors. Tweeting Nano: How Public Discourses AboutNanotechnology Develop in Social Media Environments. JNanopart Res15: 2013, 1381.