Personal Development on Marketing

PersonalDevelopment on Marketing

CourseInstructor

Marketing

Marketingis anotheraspectthat has a widerangeof careersthatan individualcan pursueto accomplishtheir lifeambitions.Marketingrefersto allactivitiesthat areinvolvedfrom thepointin timewhentheideafora productwasconceivedto thepointin timewhentheconsumerfinallybuystheproductforconsumption.Traditionally, thedefinitionof marketinghas beenunderstoodto referto thenarrowmeaningof theprocessof puttingup productsforsalein themarket.However,thedefinitionandmeaningof marketingis suchwide,andtheabovedeficientdefinitioncannot be usedto meantheconceptof marketing.From thepast,marketinghas beenplayinga vitalrolein thesaleof goodsandservicethatan organizationproduced.Itis alsoa functionaldepartmentthat contributesin multipledepartments.Themost recognized functions of marketers are those of advertisers, salepersonnel and product developers.Thedepartmentactsas a communicationlinkbetween consumersandtheproducers.Itcollectsinformationon theperceptionof consumersabout theproductthat theorganizationis producing.Marketingas a career path is interactive. One is expected to meet very manypeople. A salesperson for instance needs to have skill incommunication and tolerance.

Careersare an importantaspectwhenwecometo personaldevelopment.Tohelpin understandingthesignificanceof careerin personaldevelopment,itis importantto distinguishbetween thetermsjobandcareerthat seemsoconfusing.Thejobis a termthat refersto themeaningfulefforttoward accomplishinga taskthat isrewardedwith a salary,wageoranyotherformof paymentagreedupon by theparties.Thetermcareer,on theotherhand,is definedas an individual’seffortsto learning,workanda numberof otherlifeaspects.TheOxford dictionaryrefersto thewordas a personalcourseto progressin their lifeendeavors.Anotherdefinitionthat explainsthemeaningof thetermcareeris usedto referto thedescriptionof a professionoran occupationanditisexpectedthatspecialtrainingandan aspectof formaleducationis required.Acareeris a resultof therelationshipbetween manyrelatedjobsandskillsandthesameispursuedin a singlelineof industry.Havingunderstoodthetwo words,itis obviousthatthetermcareerissomuchrelatedto theaspectof lifedevelopment,andtheessaywill followsuitein theanalysisof theissues.Theessaywill be discussinga careerpathin marketingandtherelatedfields(Zarrella&amp Zarrella, 2011).

Marketingbringsin a newchallengesince itentailstheemployeesof an organizationreachingpotentialcustomersto lurethem into buyingthegoodsandservicesof thecompany.In thatsituation,a personwhowishesto pursuea careerin marketingis expectedto possessextraordinaryskillsandcharacteristicto theeffectthattheywill reachquitea largenumberof consumers.Communicationskillsandcourteousis a requirementsothatthereceptionof theproductto theconsumersis encouragingandprofitableto thecompany.ThereasonI am behind theideais becauseI wantto bringthepointthatmarketingis such an importantthat could determinethesuccessof a productin themarket.Italldepends on howconsumersreceivetheproduct.Thelong-term interactionbetween theconsumersandtheproductswill depend on thefirstimpressionthemarketing,salesmanoradvertiserthat introducedtheproductto thoseconsumers.Theimpressionis expectedto be positivein thattheproductcould promisehighsalesdue to consumer’sdemandfortheproductin themarket.Themarketers are thelinkbetween theorganizationandtheproductandin thatcasetheyare expectedto playtheir rolequitewellsoas to providethesynergetic energythat propelstheorganization`sobjectiveandgoalsto therequiredlevels (Hutt&amp Speh, 2013).

Theconceptof marketingcareercan onlybe explainedwellusingtheParson’s theory.Thetheoryas developedby personfirsttendedto concentrateon talentandmatching theory.Thetheoryat firsttriedto explainthataperson’scareerwasmatchedby thetalentthattheindividualposed.Later,Parson reviewedthetheoryanditwould cometo be developedto cope with thetrending worldto a trialandfactortheory.Thetheoryconcentratedon careerchoiceby humanbeings.In his argument,parsonclaimsthatan individualought to understandhis orher personaltraitandtherequirementsthatthejobheorsheis seekingentails. Thatis thefirststep.Once theindividualhaveunderstoodthathis orher charactertraitsandtherequirementsin thejobmarket,thentheindividualhas to considertherelationshipthat existsbetween theskillandthejobrequirements.Parson,in his theory,suggestedthatwhenindividualsmatchtheir abilitiesto theskillstheyhave,thenproductivityis likelyto be high.Thetheoryarguesthatemployeesshould matchthetalentthatthejobrequirementsdemandsinorderto be considered.Itis upon theindividualto determinewhattheemployersneedin orderto considera personforemploymentin themarketingfunctional(Blick,2011).

Understandingone’s skillsTalent andpersonalitytraitshelpsin identifyingthecareerchoicein life.To be morespecific,themarketingcareerpathrequiresa personwith a tolerantandpatiencecharacter.Thisisbecausetheywill be outthereto meetthecurrentandpotentialcustomersof theorganization`sproduct.All thecriticsof theproducthaveto be handledby themarketingpersonnelsoas to maintainthecurrentmarketshareandpossiblyventureinto furthermarkets.Themarketers ought to possessskillsthat tolerateignorantandarrogantcustomerswhotheywill haveto facein their dailyoperations.To possesssuchskillstakeastrongcharacterandanybody whowishto takea careerpathin, marketingshould be ableto understandthatfact.Communicationskillsas earlierstressedshould be requirementsthatmarketers will needtheyhaveto beconsideredfora jobin themarketingfunctionsof theorganizations.Personalitytraitincludesthecourageto talkin frontof peoplewhetheryouare a risktaker andora person’sprinciples.Principlesentailwhatan individualbelieveto be therightthingto doto your fellow humanbeing.Whena person’spersonalitymatchwith thejobrequirements,itis likelythatheorshewill beconsideredfora positionI thatjob.N theotherhand,ifthepersonpersonalitytraitdonot matchtheoncethejobspecificationsdemand,thenthepersonis not likelyto be consideredforthatjob(Moore&amp Pareek, 2010).

Thenextissuethata personought to consideris his orher lifeinterest.Someof theissueto be consideredunder thefollowingconceptincludesthethingsthat makean individualhappy.Theotherthingwill involvethethingsthat an individualis goodat doing.Thepersonis supposedto determinethethingsthat theyare goodat in orderto helpin forgingthefuture.Thehobbiesandthethingsthat seemto fascinatean individualplayan importantrolein determininga person’scareerpath.Theotherthingto consideris thebestthingsthat youliketo doandtogetherwith theactivitiesthat fascinateyouas an individual.Previousexperiencesof learningon thetopicof marketingprovideagoodplatformfrom which thetrendsin themarketingtrendscould belearned.Thepersonalinterestin thelifeof a personshould bemergedwith thecareerpathin orderthatthepersonaldevelopmentplanof thepersonis accomplished(Gillespie&amp Hennessey, 2011).

Marketingcareersis necessaryforthefirm andintegrationof informationandcommunicationtechnology makesitevena bettercareerpathto follow.Marketingnecessitypromisesa brightopportunityforindividualswith aspirationin productdevelopmentandpromotionto exercisetheir skillsoas to realizetheir lifedevelopmentambitions.Itis a naturalnecessityforthebusinessfirm andwill continueto be, soindividualshould takecoursesthat leadto careersin marketing.Among them is supplychainmanagementandoperationsproductdevelopmentlifecycle.

References

Blick,D. (2011). Theultimate small business marketing book.Surrey: Filament Publishing.

Gillespie,K., &amp Hennessey, H. (2011). Globalmarketing.Australia: South-Western Cengage Learning.

Hutt,M., &amp Speh, T. (2013). Businessmarketing management.Australia: South-Western, Cengage Learning.

Moore,K., &amp Pareek, N. (2010). Marketing.London: Routledge.

Zarrella,D., &amp Zarrella, A. (2011). TheFacebook marketing book.Beijing: O`Reilly.